Social Media Kit for Century Lives Podcast

Please use the materials in this packet to promote Century Lives Season 3 within your network. You may adapt or use the materials in full or in part. For questions, please contact Kate Rarey, Project Manager (kate.rarey@palisadesmv.com).

Relevant links:

Descriptive text of season 3:

If there's one thing we know about life expectancy in the US, it's that wealthy communities have long life expectancies and poor communities have shorter life expectancies.

That is true even down to the neighborhood level, where in some cities life expectancy can differ by as much as 30 years between neighborhoods just a few miles apart. The connection between wealthy communities and health is virtually ironclad, but researchers have found much greater variability among poorer areas where some communities far exceed their peers in terms of health outcomes and length of life. Experts will tell you that “place matters"—but they can’t tell you exactly why.

In Season 3 of Century Lives, we hit the road, traveling from West Texas to the Bronx, visiting poor and working-class communities that punch above their weight when it comes to healthy aging and life expectancy. In some ways, the communities have little in common–they are urban and rural; Black, White, and Latino–but they share attributes that have produced longer life and better health. Join us to learn the stories and secrets of these communities and what it means for making the gift of longer life more equitable and more widely available.

Descriptive text of individual episodes:
(More episode descriptions will be uploaded as episodes are released)

EP1: In Episode 1 of Century Lives: Place Matters, we visit Presidio County, Texas. It’s one of the poorest places in America and one of the top ten longest-lived counties in the nation. We explore the extraordinary story of Presidio, and how the community flourishes despite its poverty and distance from health care—and what the rest of us can learn from its longevity.

EP2: In Episode 2 of Century Lives: Place Matters, we explore the recent history of life expectancy in America. The United States is exceptional, and not in a good way: we are one of the wealthiest nations in the world, but our life spans lag far behind our economic-peer nations. In “American Exceptionalism,” we consider reasons that life spans in the U.S. aren’t as long as they could be—and consider ways we can all live longer.

EP3: What could housing possibly have to do with life expectancy? Quite a bit, actually. In episode 3 of Century Lives: Place Matters, we travel to the Bronx, the least healthy county in New York. But an affordable, working class community there called Co-op City has among the highest life expectancies in the entire city. Co-op City is also the nation’s biggest NORC, or naturally occurring retirement community. Join us as we explore the connections between affordable housing and health and investigate why the residents of Co-op City continue to stay there, even as they age.

EP4: Do the ladies of the Quilt Guild, the short order cooks at the City Pool Hall, and “Pumpkin Joe” hold the secrets to longer life? In episode 4 of Century Lives: Place Matters, we travel to Eastern Kentucky: a region marked by drug use, job loss, and life expectancy decline. But these folks live in Wayne County, a bright spot where life expectancy exceeds that of neighboring counties by four years. In this episode, we investigate the role of weak ties and social cohesion in community health.

EP5: In our last two episodes of the season, we explore the challenges of concentrated urban poverty, and the depressive effects it has on health and life expectancy. And we examine two different approaches that might remedy it. In episode 5, we tell a story about staying. We visit Woodlawn, a neighborhood in Birmingham, Alabama, that is literally on the wrong side of the tracks. We learn how health improves when a community that long suffered from disinvestment comes together to rebuild from within.

EP6: In our last two episodes of the season, we explore the challenges of concentrated urban poverty—and the depressive effects it has on health and life expectancy. And we examine two different approaches that might remedy it. In Episode 6: a story about going. We reexamine Moving to Opportunity: a grand 1990s public housing experiment intended to improve the incomes of public housing residents. That didn’t work, and the program was initially seen as a failure. But alongside the negative results, a positive and unexpected finding emerged, with a lesson about the surprising impact of neighborhood on health and longevity.

Social media posts

Twitter posts
For general season promotion:

Tweet this! From the @LongevityCenter comes Season 3 of Century Lives: "Place Matters"! In S3, we hit the road, visiting poor and working-class communities that punch above their weight when it comes to healthy aging and life expectancy. Listen to episode 1 now! https://longevity.stanford.edu/century-lives/. [tag @longer_lives]

Tweet this! Experts will tell you that “place matters," but they can’t tell you exactly why. In S3 of @LongevityCenter's Century Lives, we travel to long-lived yet poor and working class communities to learn their secrets and share their stories. Listen now! https://longevity.stanford.edu/century-lives/. [tag @longer_lives]
Tweet this! If there's one thing we know about life expectancy in the US, it's that wealthy communities have long life expectancies and poor communities have shorter ones. Yet in S3 of Century Lives, we visit communities that defy the expectations. Tune in now! https://longevity.stanford.edu/century-lives/. [tag @LongevityCenter; @longer_lives]

For episode 1:

Tweet this! In Episode 1 of Century Lives: Place Matters, we visit Presidio County, Texas. It’s one of the poorest places in America and one of the top ten longest-lived counties in the nation. Tune into Ep1 of @LongevityCenter's Century Lives to listen now! https://longevity.stanford.edu/century-lives/. [tag @longer_lives]

Tweet this! How can one of the poorest places in America also be one of the longest-lived? S3 Episode 1 of Century Lives tells the story of Presidio, Texas—a community that flourishes despite its poverty and distance from health care. Listen now! https://longevity.stanford.edu/century-lives/ [tag @LongevityCenter; @longer_lives]

For episode 2:

Tweet this! The United States is exceptional, and not in a good way: we are one of the wealthiest nations in the world, but our life spans lag far behind our economic-peer nations. Join us for Century Lives: Place Matters Episode 2 to find out why: https://longevity.stanford.edu/century-lives/.
Tweet this! Why does life span in the US significantly lag behind that of our economic-peer nations? In Episode 2 of Century Lives: Place Matters, we explore the recent history of life expectancy in America. Tune in now to learn more! https://longevity.stanford.edu/century-lives/.

For episode 3:

Tweet this! What could housing possibly have to do with life expectancy? In Ep. 3 of Century Lives: Place Matters, we travel to a working class community in the Bronx that has among the highest life expectancies in the city. Listen now to learn more: https://longevity.stanford.edu/century-lives/.
Tweet this! The Bronx is one of the least healthy counties in New York. Yet, life expectancy in Co-Op City—a working class community on the outskirts of the Bronx—is among the highest in NYC. Listen to Century Lives: Place Matters Ep. 3 to find out why: https://longevity.stanford.edu/century-lives/.
Tweet this! Does the nation's largest naturally occurring retirement community hold the key to longer life? Join us for Ep. 3 of Century Lives: Place Matters to explore the connections between affordable housing and health. Click here to listen now! https://longevity.stanford.edu/century-lives/.

For episode 4:

Tweet this! Wayne County, KY: the home of Pumpkin Joe, the ladies of the Quilt Guild, the short order cooks at the City Pool Hall, and a population whose life expectancy far exceeds that of neighboring counties. In Ep. 4, we travel to Wayne County to find out why: https://longevity.stanford.edu/century-lives/.
Tweet this! Do the ladies of the Quilt Guild, the short order cooks at the City Pool Hall, and “Pumpkin Joe” hold the secrets to longer life? In Ep. 4, we travel to Wayne County, KY to investigate the role of weak ties and social cohesion: https://longevity.stanford.edu/century-lives/.

For episode 5:

Tweet this! In our last two episodes of S3, Place Matters, we explore the challenges of concentrated urban poverty, and the depressive effects it has on health and life expectancy. In Ep. 5, we tell a story about staying. Come with us to Birmingham, AL to learn more: https://longevity.stanford.edu/century-lives/.
Tweet this! In Ep. 5 of Century Lives: Place Matters, we tell a story about staying. Come with us to Woodlawn: a neighborhood in Birmingham, AL that is literally on the wrong side of the tracks, but is proving how health can improve when we rebuild from within: https://longevity.stanford.edu/century-lives/.

For episode 6:

Tweet this! In the final episode of Century Lives: Place Matters, we tell a story about going. We reexamine #MovingtoOpportunity: a 1990s public housing plan that intended to improve the incomes of residents, but instead had an unexpected impact on community health: https://longevity.stanford.edu/century-lives/.
Tweet this! In our last two episodes of S3 Century Lives, we explore the challenges of concentrated urban poverty, and the depressive effects it has on life expectancy. And we examine two different approaches that might remedy it. In Ep 6, we tell a story of going: https://longevity.stanford.edu/century-lives/.

LinkedIn/Facebook
For general season promotion:

Announcing… Century Lives Season 3: Place Matters! In Season 3, we hit the road, traveling from West Texas to the Bronx, visiting poor and working-class communities that punch above their weight when it comes to healthy aging and life expectancy. In some ways, the communities have little in common–they are urban and rural; Black, White, and Latino–but they share attributes that have produced longer life and better health. From the @Stanford Center on Longevity, Century Lives seeks to learn the stories and secrets of these communities, and what it means for making the gift of longer life more equitable and more widely available. Listen now! https://longevity.stanford.edu/century-lives/.
From @Stanford Center on Longevity comes Season 3 of Century Lives: Place Matters. If there's one thing we know about life expectancy in the US, it's that wealthy communities have long life expectancies and poor communities have shorter life expectancies. That is true even down to the neighborhood level, where in some cities life expectancy can differ by as much as 30 years between neighborhoods just a few miles apart. The connection between wealthy communities and health is virtually ironclad, but researchers have found much greater variability among poorer areas where some communities far exceed their peers in terms of health outcomes and length of life. Experts will tell you that “place matters"—but they can’t tell you exactly why. Tune in now to find out what we learned. https://longevity.stanford.edu/century-lives/.

For episode 1:

From The @Stanford Center on Longevity, Season 3, Episode 1 of Century Lives is out now—and it takes us on a roadtrip to Presidio, Texas. Presidio is one of the poorest places in America but also one of the top ten longest-lived counties in the nation. We explore the extraordinary story of Presidio, and how the community flourishes despite its poverty and distance from health care—and what the rest of us can learn from its longevity. Listen to episode 1 now! https://longevity.stanford.edu/century-lives/

For episode 2:

The United States is exceptional, and not in a good way: we are one of the wealthiest nations in the world, but our life spans lag far behind our economic-peer nations. In Episode 2 of Century Lives: Place Matters, we explore the recent history of life expectancy in America: from the reasons that life spans in the U.S. aren’t as long as they could be, to how we can all live longer. Episode 2 is out now—click here to listen: https://longevity.stanford.edu/century-lives/.

For episode 3:

What could housing possibly have to do with life expectancy? Quite a bit, actually. In episode 3 of Century Lives: Place Matters, we travel to the Bronx, the least healthy county in New York. But an affordable, working class community there called Co-op City has among the highest life expectancies in the entire city. Co-op City is also the nation’s biggest NORC, or naturally occurring retirement community. Join us as we explore the connections between affordable housing and health and investigate why the residents of Co-op City continue to stay there, even as they age. Click here to listen now: https://longevity.stanford.edu/century-lives/.

For episode 4:

Do the ladies of the Quilt Guild, the short order cooks at the City Pool Hall, and “Pumpkin Joe” hold the secrets to longer life? In episode 4 of Century Lives: Place Matters, we travel to Eastern Kentucky: a region marked by drug use, job loss, and life expectancy decline. But these folks live in Wayne County, a bright spot where life expectancy exceeds that of neighboring counties by four years. In this episode, we investigate the role of weak ties and social cohesion in community health. Click here to listen now, and catch up on all Century Lives episodes: https://longevity.stanford.edu/century-lives/.

For episode 5:

In our last two episodes of the season, we explore the challenges of concentrated urban poverty, and the depressive effects it has on health and life expectancy. And we examine two different approaches that might remedy it. In Episode 5, we tell a story about staying. We visit Woodlawn, a neighborhood in Birmingham, Alabama, that is literally on the wrong side of the tracks. We learn how health improves when a community that long suffered from disinvestment comes together to rebuild from within. Click here to listen now, and catch up on all Century Lives episodes: https://longevity.stanford.edu/century-lives/.

For episode 6:

In our last two episodes of the season, we explore the challenges of concentrated urban poverty, and the depressive effects it has on health and life expectancy. In Episode 6: a story about going. We reexamine Moving to Opportunity: a grand 1990s public housing experiment intended to improve the incomes of public housing residents. That didn’t happen (at least initially), and the program was seen as a failure. But alongside the negative results, a positive and unexpected finding emerged, with a lesson about the surprising impact of neighborhood on health and longevity. https://longevity.stanford.edu/century-lives/.