Social Media Kit for Century Lives Podcast Season 5
Please use the materials in this packet to promote Century Lives Season 5 within your network. You may adapt or use the materials in full or in part. For questions, please contact Kate Rarey (kate.rarey@palisadesmv.com).
Episode release timeline:
Episode 1: January 17th
Episode 2: January 24th
Episode 3: January 31st
Episode 4: February 7th
Episode 5: February 14th
Episode 6: February 21st
Relevant links:
Descriptive text of season 5:
Century Lives: The Retirement Ladder. If there is one thing we know about retirement, it’s that the rules are changing. Longer life, better health, changing work conditions, and challenging financial times mean that the new retirement will be different from the old. But how will it be different? In Season 5 of Century Lives, we explore the new retirement through the stories of eight different employees of Harris Health, the largest public health system in Texas. The employees are united by the fact that they share the same workplace, but they are divided by very different personal stories and goals – and very different financial situations. They are nurses, doctors, carpenters, CEOs, and security officers, and they are imagining very different retirements.
Descriptive text of individual episodes:
EP1, Meet the Boss. If there is a new vision of what “The New Retirement” should be, it is the “all of the above” retiree: stay healthy, stay involved in something you are passionate about, and be a dedicated caregiver to your future grandchildren. In episode 1, we meet Esmaeil Porsa, the CEO of Harris Health, to hear about his arduous and shockingly improbable road to the top of Harris Health, and what it means for the retirement that may not come as soon as his family hopes.
EP2, The Struggle. It’s a common story: approaching retirement with little or no savings, uncertain how far social security or savings will take you, dealing with climbing health care costs and the potential responsibility for providing financial support to adult children. Increasingly, retirement is a financial struggle for millions. In episode 2, we meet Genie and Burgess Etzel, both approaching the final year of their careers at Harris Health. Perhaps they have it made: two pensions, a house in a fashionable neighborhood, a loving family. All this is true, but as with so many Americans, it hides complex family dynamics and the challenging math of the new retirement.
EP3, The Classic. Retire young: travel, spend time with family, perhaps tend to a nice piece of land in the country. It is the retirement that we all are supposed to want, but relatively few people get. In episode 3, we meet Carrie Nealis, a nurse in her late 30s who dreams of having the retirement her parents did. But she is challenged by the uncertainty of our times and the nagging belief that her generation will not share the same opportunities of their parents.
EP4, My Next Act. For some, retirement is just the starting pistol for that next act. Whether it is a new business or an entirely new career, retirement is just an out-of-date term for starting something new. To this group, entrepreneurship is a big draw (older Americans are the fastest growing group of entrepreneurs) but it’s really about the freedom to pursue an exciting new phase of life. In episode 4, we meet Tasha Mayweather, and are drawn into her vision for her next act: KBK Skating Palace. And that’s just the beginning.
EP5, I Will Never Retire. For some, work is a calling, and they can’t ever imagine giving it up. In episode 5, we meet Michael Segal, and hear his incredible journey—beginning with being left for dead on the floor of a convenience store in Austin, TX and ending with his lifelong commitment to helping trauma victims survive and flourish in the trauma wards of Ben Taub Hospital.
Ep6, The Generational Shift. Though attitudes about retirement are shifting rapidly, traditional notions of retirement still hold currency. In episode 6, we meet Maria and Brendan D’Souza. Maria is a senior nurse at Lyndon B. Johnson Hospital, just a few years away from retirement. Her son Brendan is freshly minted from medical school, starting his career just a few floors away from his mother. They share a family bond, a career, and many of the same interests and passions, but for all that unites them, different perspectives and circumstances facing their generations are creating different ideas about retirement, caregiving and family commitments.
Social media assets
Twitter posts
Always tag: Stanford Center on Longevity, Longevity Project, Harris Health.
For general season promotion:
Tweet this! If there's one thing we know about retirement, it’s that the rules are changing. Longer life, better health and changing work conditions mean that the new retirement will be different from the old. But how? Check out Century Lives: The Retirement Ladder to learn more https://longevity.stanford.edu/century-lives/.
Tweet this! The rules of retirement are changing. In Century Lives: The Retirement Ladder, we explore the stories of eight different employees at the largest public health system in Texas—with eight very different ideas of what retirement should be. Subscribe and listen now! https://longevity.stanford.edu/century-lives/
For episode 1:
Tweet this! If there is a new vision of what “The New Retirement” should be, it is the “all of the above” retiree. In this episode, we meet the CEO of Harris Health, and learn how his career will impact retirement—and may not come as soon as his family hopes. https://longevity.stanford.edu/century-lives/. [Tag: @EporsaHarrisHe1]
Tweet this! What is our vision of "The New Retirement"? In Ep. 1 of Century Lives: The Retirement Ladder, CEO of Harris Health Esmaeil Porsa shares how his road to the top may mean retirement won't come as soon as his family hopes. Listen now: https://longevity.stanford.edu/century-lives/ [Tag: @EporsaHarrisHe1]
For episode 2:
Tweet this! Increasingly, retirement is a financial struggle for millions. In Ep. 2 of Century Lives: The Retirement Ladder, we meet Genie and Burgess Etzel, both approaching the final year of their careers at Harris Health: https://longevity.stanford.edu/century-lives/ .
For episode 3:
Tweet this! In Ep3 of Century Lives S5, we meet Carrie Nealis: a nurse in her 30s who dreams of retiring young. But she is challenged by uncertainty and the nagging belief that her generation will not share the same opportunities of their parents. Listen now: https://longevity.stanford.edu/century-lives/
Tweet this! In Ep. 3 of Century Lives: The Retirement Ladder, we meet Carrie Nealis: a nurse in her 30s who dreams of retiring young, but who is challenged by the nagging belief that her generation will not share the same opportunities of their parents. Listen now: https://longevity.stanford.edu/century-lives/
For episode 4:
Copy coming soon!
LinkedIn/Facebook posts
Always tag: Stanford Center on Longevity, Ken Stern, Harris Health, Corebridge Financial
For general season promotion:
If there is one thing we know about retirement, it’s that the rules are changing. Longer life, better health, changing work conditions, and challenging financial times mean that the new retirement will be different from the old. But how will it be different? The Stanford Center on Longevity is proud to present Season 5 of Century Lives, where we’ll explore the new retirement through the stories of eight different employees of Harris Health, the largest public health system in Texas. The employees are united by the fact that they share the same workplace, but they are divided by very different personal stories and goals – and very different financial situations. They are nurses, doctors, carpenters, CEOs, and security officers, and they are imagining very different retirements. Episode 1 will be released January 17th—don’t miss an episode and subscribe now! https://longevity.stanford.edu/century-lives/
For episode 1:
If there is a new vision of what “The New Retirement” should be, it is the “all of the above” retiree: stay healthy, stay involved in something you are passionate about, and be a dedicated caregiver to your future grandchildren. In Episode 1 of Century Lives: The Retirement Ladder, we meet Esmaeil Porsa, the CEO of Harris Health, to hear about his arduous and shockingly improbable road to the top, and what it means for the retirement that may not come as soon as his family hopes. Episode 1 is out now! Check it out on the Stanford Center on Longevity site now, or listen wherever you get your podcasts. https://longevity.stanford.edu/century-lives/ [Tag: Esmaeil Porsa]
For episode 2:
It’s a common story: approaching retirement with little or no savings, uncertain how far social security or savings will take you, dealing with climbing health care costs and the potential responsibility for providing financial support to adult children. Increasingly, retirement is a financial struggle for millions. In Episode 2 of Century Lives: The Retirement Ladder, we meet Genie and Burgess Etzel, both approaching the final year of their careers at Harris Health. Perhaps they have it made: two pensions, a house in a fashionable neighborhood, a loving family. All this is true, but as with so many Americans, it hides complex family dynamics and the challenging math of the new retirement. Check it out on the Stanford Center on Longevity site now, or listen wherever you get your podcasts. https://longevity.stanford.edu/century-lives/
For episode 3:
Retire young: travel, spend time with family, perhaps tend to a nice piece of land in the country. It is the retirement that we all are supposed to want, but relatively few people get. In episode 3, we meet Carrie Nealis, a nurse in her late 30s who dreams of having the retirement her parents did. But she is challenged by the uncertainty of our times and the nagging belief that her generation will not share the same opportunities of their parents. Check it out on the Stanford Center on Longevity site now, or listen wherever you get your podcasts. https://longevity.stanford.edu/century-lives/ [Tag: Carrie Nealis]
Season graphic
Please contact Kate at kate.rarey@palisadesmv.com for additional collateral, or with any questions.